Film fan culture at large has finally caught up with the importance of graphic design. Now there seems to be as much scrutiny on title sequences and poster design as on actual content.
And rightly so. An evocative design concept can elevate a film or series into something iconic, many times beyond the shelf life of the actual material.
Legendary artist Saul Bass not only embodied this but arguably pioneered the idea of a designer as a crucial artistic collaborator. The Royal Ocean Film Society’s new video essay on Bass’s movie posters examines his style, his methods and why his designs endure.
“I want everything I do to be beautiful… I don’t give a damn whether the client thinks it’s worth it… I want to make beautiful things even if nobody cares." - Saul Bass
